The Success Of The Winery - 1021 Words

Mike Benziger, general partner and founder of Benziger Family Winery. Has grown up in the wine import business by helping his father in New York City. Mike’s dream was to grow his own grapes and to make wine. After graduating college Mike and his wife Mary moved to Europe for a few years and after locating to California, where Mike took a cellar position at Stony Ridge Winery. Upon living in California Mike and Mary stumbled upon an eighty five acre plot of land that was a perfect location for grape growing (Benziger Family Winery Case). In 1981 Mike convinced the owner of the land to sell and as well to a loan from his father to purchase the land. Through the years Mike’s slowly made their way to California to help with growing. The winery employed forty nine people full-time and twenty-nine people either seasonal or part-time. The Benziger Family Winery was a medium sized winery that was producing 180,000 cases of ultra-premium wine per year, with an annual revenue of about $15 million. Super-premiums wines accounted for 60% of case volume, ultra-premium accounted for 30% and the high-end premium wines accounted for 10%. The Benziger Winery was about to launch a new brand called â€Å"Tribute† made from grapes in their vineyards. Currently, Benziger exports 10% of their total case volume, and are targeting a long-term goal of 20% in the future (Benziger Family Winery Case). The Benziger Family Winery environmental management system (EMS) is overseen by Matt Atkinson the ranchShow MoreRelatedThe Importance Of Signing Up For A Wine Club1335 Words   |  6 Pagesincrease brand loyalty. Customers like variety and without it will look for new wine clubs. When a winery allows members to pick up wine at the winery it creates entertainment, by offering exclusive privileges it boosts their egos, and providing the best wines in club offerings is prestigious. Including tips from the Master Chef or Gardner, facts about wine making, and all the news from your winery when shipping wines, only adds more value to the club in the eyes of the club member (Teaff, 2005)Read MoreE J Gallo Winery1100 Words   |  5 PagesExecutive Summary EJ Gallo Winery was founded by two brothers Ernest and Juilo Gallo in 1933, it is the largest wine producer in the world. EJ Gallo Winery has done a wonderful job in successfully marketing low-priced, fortified wine such as their well-known lemon-favored Thunderbird. A popular radio jingle helped send Thunderbird to the top in inner-city and low income neighborhoods. In 1946, Gallo winery planted more than 400 varieties in experimental vineyards, testing each variety in the differentRead MoreThe Valley Winery Case Analysis Essay1495 Words   |  6 Pages------------------------------------------------- The Valley Winery ------------------------------------------------- Case Analysis By: Paul Welge Dr. Bob McDonald MKT 4359 Section 1 Valley Winery was founded in 1933 after the prohibition and has grown to be the largest domestic producer of wine in the United States. The brand has multiple product lines that include both low-price, consistent-quality wines and also low-grade wines and wine coolers. The company has had a hard time retainingRead MoreThe Valley Winery Case Study Study847 Words   |  4 PagesSales Management The Valley Winery Case Study Introduction Pat Waller was hired as a sales manager for the San Francisco region’s chain division for the Valley winery products and despite having very good sales a high turnover ratio of 100% seemed to be a major impediment in the future prospects of the company. Waller despite lamenting the problems he inherited had a major task ahead of the situation regarding a better planning of strategies which would help in organizing of the sales force activitiesRead MoreCase Analysis: Rjm Enterprises, Inc. – Romancing the Vine1070 Words   |  5 PagesEnterprises, Inc. – Romancing the Vine Brief Background The case is introduced in late 1998 with Ron McManisat a crossroads of sorts regarding his family owned business. Currently, McManisenjoys moderate success as a mid-sized, Central Valley grower of grapes who sells his product to valley based wineries. His particular plot of land affords the added benefit of being able to produce high quality grapes in an area that is largely thought to produce grapes found in cheaper wines. In an effort to rid himselfRead MoreRobert Mondavi s Company : A Premium Wine Making Company1389 Words   |  6 Pagesimpressive growth evidenced by earnings per share growing by 28% since 1994 and market value rising to approximately $600 million. Robert Mondavi grew his company through acquisitions such as the purchase of Woodbridge winery and making major investments in the form of new wineries across California. Robert Mondavi entered the popular premium segment in the later 1970.The company also entered into a number of joint ventures and partnerships to pr oduce premium wines. Key pressing issues facing RobertRead MoreBlahh1240 Words   |  5 Pagesbeen claimed as the largest market in the world by Wine Institute representative and CEO Robert P. This industry is highly fragmented and relatively large with a total of $17 billion in revenue as of 2014. There are currently about 1,800 established wineries in the nation, with half of these located in California. Wine sales from all distributers in the U.S have seen a record increase in their sales of 9- liter cases totaling 360.1 million worth $34.6 billion. 58% of those sales were attributed to CaliforniaRead MoreSilver Oak Winery By The Raymond T. Duncan1178 Words   |  5 PagesSilver Oak Winery The Silver Oak Winery was established in 1972 by the Raymond T. Duncan and a friend, Justin Meyer in the Napa Valley Region in California. Undoubtedly Duncan had always possessed an affinity for the Napa Valley Region and he held a goal of establishing a winery in this charming area of California. Because Duncan enjoyed no viticulture experience of his own, he relied on his friend Justin to plant and manage the vineyards. (Our Story.) Although the Napa Valley is smallRead MoreEssay on Valley Winery Case Study1477 Words   |  6 PagesCase One: Valley Winery Valley Winery, a favorable wine company, hired Pat Waller as their sales manager of the San Francisco region’s chain division. Although the company has had increasing sales for the past several years, Valley Winery has its fair share of problems that have Waller worried. He is very aware of the competitiveness within the wine industry and is concerned that Valley Winery will not be able to continue consistently increasing their sales. Turnover rate is the number oneRead MoreVaried Selection Tools Essay examples1490 Words   |  6 Pagessuggested that psychological tests, projective devices, personal history data, and peer ratings are adaptable methods that can be used to forecast job success for numerous jobs. These findings can guide IC2 to assess Gilliand-Moore Winery in improving the company’s selection procedures. Here are some selection tools that IC2 proposes for Gilliand-Moore Winery: Assessment Centers- IC2’s first recommendation is to use assessment centers to assess job candidates. The process may include various decision-making